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Differentiation
What makes you different?
What sets you apart?
Differentiation is more than picking a different issue than your opponent. It is about quantifying your unique abilities and experience, and connecting this to why you are the best option - the only option - for this position.
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| Emotion:
Every purchase or business decision is an attempt to fulfill an emotional need. This dynamic is no different for voters. You must connect the purpose behind your campaign with the emotional need and desires of the voter. It must be real, it must be authentic, and it must be effectively communicated…more
Promise:
Every candidate makes promises. Be careful what you promise. Make sure you can and will fulfill this obligation…more
Experience:
Each voter contact creates an experience. Each experience must be consistent and cohesive with the message of the overall strategy. This creates authenticity and builds loyalty. During the campaign, and after the election, maintaining a consistent experience with effective and genuine communication is essential…more |
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