The first step for a candidate is to clearly establish the over-arching strategy for the campaign. We walk our clients through this process to first clarify their platform.
This process covers the Core Issues, Values and purpose behind the campaign. These items are essential for creating a consistent, authentic presentation.
Next, a solid strategy is created to identify the target demographics for voters and what differentiation and direction the campaign will use to maximize the particulars of the environment.
Budgeting and detailed campaign plans are a part of the full strategic plan, as well.
Public Opinion Surveys:
Each person is surrounded by, encompassed by, their own circle of reality. There is no way to effectively get outside of this bubble without utilizing statistical, unbiased public opinion polling.
Every campaign needs to have a solid understanding of their viability and position, and this is done through baseline and tracking polls. Further, effective messaging is identified through the use of empirical data.
Fundraising:
Fundraising is an essential aspect for all campaigns. Skyline Strategy offers Fundraising as a piece of a full campaign strategy, and also as a stand alone service. A unique strategy is devised based on the individual candidate and the campaign needs. We oversee every aspect of the fundraising endeavor.
Voter Lists:
Every campaign must be able to target and contact each individual voter. This requires a clean, well-constructed voter list. We provide custom data targeting services and provide comprehensive list services.
Advertising:
Direct mail continues to be an effective element in all campaigns. Combined with an effective strategy, clear message and well-identified voter base, we provide an effective direct mail process for our clients.
Television, newspaper, radio, billboards, and phoning are additional elements included in a comprehensive strategy. Skyline Strategy effectively coordinates all of these projects to communicate a cohesive message for our clients.
Web Marketing and Social Media:
The paradigm of business has changed, and campaigns must reflect this adjustment. We create well-designed and user friendly sites for our clients. We incorporate all major social media into the full Web strategy for our clients.
